Keller Williams agent chooses IDX Broker software to update her website and the simplify the online home search.


EUGENE, OR – May 19, 2010 – (RealEstateRama) — Michelle Roberts of Keller Williams joins with IDX, Inc. to revolutionize her professional real estate website for both clients and agents. Now, thanks to IDX Broker software, Roberts’ online home search tools enable home seekers in the Cary, North Carolina area to explore thousands of listings from the convenience of her website. The integrated IDX technology extracts raw listing data from the Triangle MLS (TMLS) listings and displays them on Roberts’ site. Home seekers have more access than ever to up-to-the-minute TMLS area listings, a freedom never before afforded to potential home buyers through the online property search.

The innovative IDX Broker software gives home seekers a more comprehensive search. The five unique search capabilities available on Roberts’ website, basic, advanced, listing ID, address and map, give potential home buyers the ability to scan thousands of TMLS property listings to narrow down their search. The Advanced Search tool allows buyers to narrow the parameters of their search to display homes with the client’s desired features, such as homes in a particular school district, the year a property was built or even the style of the home. This system has helped to provide home seekers with the most precise and quick online property search around.

Roberts also benefits from the adoption of IDX Broker software. Her personal administrative login page grants Roberts access to her clients’ saved search specifications, up-to-the-minute TMLS price fluctuations and market trends, as well as new leads gained through her website. She can also enhance the design and functionality of her website, while creating a unique professional branding for her business by editing her CSS and global wrappers. Roberts can also view site traffic reports, which allow her see the properties viewed most frequently on her website. These tools all help Roberts to be a more efficient agent by simplifying the online aspects of her real estate business.

About Michelle Roberts
Roberts graduated from Meredith College with a Bachelors of Science in Business Administration. She is a licensed real estate agent and Certified Negotiation Expert in the North Carolina. Roberts is also a member of the National Association of Realtors, North Carolina Association of Realtors, Raleigh Regional Association of Realtors and Women’s Business. She lives in Cary with her husband and business partner, Jeff, and their three sons.

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit


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