IDX, Inc. Advanced Search capabilities now synchronized directly to My Townhome website

EUGENE, OR – April 5, 2013 – (RealEstateRama) — TJ Larsen, owner of MY Townhome Realty, has adopted the premier IDX Broker software for his professional real estate website. As a leader in real estate technology, it is no wonder that Steiner has chosen to integrate one of the most advanced Internet Data Exchange (IDX) tools available to agents and brokers onto the website he represents. Carolina MLS (CMLS) listing data is now automatically displayed on his website, extracting raw CMLS listing data and seamlessly displaying it onto his search page. Charlotte, North Carolina potential buyers will now experience a dynamic online property search, thanks to the IDX-enabled website of My Townhome Realty.

Thorough and complete CMLS listing data is not the only perk of finding a home on Larsen’s website. He now supports five unique search functions, including the most powerful and precise of the five, the Advanced Search tool. Here, home seekers can create their own custom search parameters, in an effort to narrow the CMLS and focus the search on their terms. Once they find the home of their dreams, potential buyers can utilize the many tools Larsen supplies to them, such as the Virtual Tour option, mortgage calculators, and even the ability to connect with sellers and listing agents to gain additional information about a home or to schedule showings.

Detailed CMLS listings and simple, efficient search features are just the beginning of the benefits of adopting IDX Broker software. Larsen is given his own administrative login page to help his customize his website and manage the tools and features he boasts online. Here, Larsen can edit CSS and global wrappers to create an effective marketing and branding strategy, making his website, listings and business more recognizable online. By creating RSS feeds, dynamic title tags and XML codes Larsen can syndicate his listings around the Internet, making them more visible and reinforcing the benefits of adopting a custom IDX solution.

TJ Larsen

TJ Larsen is a real estate broker and owner of My Townhome Realty located in Charlotte, North Carolina.

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 500 individual Multiple Listings Services (MLS). IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker ). In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker WordPress Plugin ) as well as a dedicated mobile application available for the iPhone and iPad (myAgent IDX ). The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their multiple listing service (MLS) regardless of their technical ability. For more information on all the services provided by IDX, Inc., please visit www.idxbroker.com .